New Branding Aligns with Company’s Updated Mission Providing Converged Infrastructure for Retail

New York, NY, January 16, 2016 – Inspired by the growing number of applications for its flagship product, Redbox Platform, Reliant, the market leader in virtualized application, converged infrastructure and data security solutions proudly introduces its new branding and logo which will debut at National Retail Federation’s 2016 ‘The Big Show’. Reliant has seen exponential adoption of its Converged Infrastructure solution in 2015 as retailers seek comprehensive solutions for software delivery, centralized management and store-level virtualization.

This rebranding marks the most comprehensive change in the Company’s visual identity since its inception in 2007 and couldn’t come at a more exciting time. “Reliant’s new branding aligns with our Company’s updated mission of converging networking, security and application delivery in retail stores through virtualization and cloud-based management,” states Richard Newman, Reliant’s Co-Founder and Chief Technology Officer. “We are proud to introduce our new branding at the premier event for retail technology.”

“Our new logo represents the multi-dimensional role that Reliant’s flagship product, Redbox Platform, provides for our customers,” said Mark Weiner, Reliant’s Co-Founder and Chief Operating Officer. “As Reliant approaches its 10th anniversary, our old branding no longer conveyed our Company’s new mission. With our new brand, customers can see the theme of convergence more strongly.”

Powerful networking, robust PCI controls and unique application hosting combined with cloud-based central management capabilities have placed Reliant at the cutting edge of converged infrastructure. With Reliant you will save money, simplify application delivery and reduce physical hardware in your stores. Look for Reliant at booth #1358 at NRF.

For more information regarding Reliant and its solutions, please contact Sales at (917)338-2200.